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edible Monterey Bay Winter 2016

www.ediblemontereybay.com 7 EDIBLE NOTABLES CAT & CLOUD Verve alums brew new coffee community BY AMBER TURPIN Meticulously sourced, roasted, brewed and presented coffee is paramount for Cat & Cloud, a new micro-roastery and coffee shop in the Pleasure Point area of Santa Cruz. But when you talk with the three owners—Chris Baca, Jared Truby and Charles Jack—it becomes clear that people are almost as important as the coffee. is is demonstrated by the eclectic and diverse crew working at Cat & Cloud, chosen from a pool of 70 applicants in, what Baca describes as, “a values-based and behavioral-based interviewing method.” e strategy found “diamonds in the rough,” not necessarily the typical coffeehouse staff one might expect. “We look for people who align with our values,” he explains, meaning not just someone who can foam milk. ose values are connection, community, education, integrity, kindness and, of course, respect for the almighty coffee bean. All of that goes in both directions, and the company gives back to its employees in very unusual ways. “We really believe that they are the only way we can be successful. If we don’t take care of our employees and support them, then we can’t make it,” says Jack. Proof is in the company’s generous benefits program, which includes four weeks’ paid time off for all full-time staff members. “Being able to have those reset moments is super rare in the service industry,” says Baca. ere is also monthly profit sharing and everyone on staff gets to throw their name into a hat for the chance to tag along on trade shows, competitions and even global coffee-buying trips, creating a deeper level of education and life investment. To top it off, all employees get a health care allowance each month. “We don’t hear about many people doing that, and I think we need to raise the bar,” says Jack. New brewers on the block: Clockwise from upper left, owners Chris Baca and Jared Truby with their roaster; Truby with, from left, Dan Garsha and Jason Ferrall; and Ferrall making espresso. Photos lower left and upper right by Jenn Chen, others courtesy of Cat & Cloud


edible Monterey Bay Winter 2016
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